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Archive Home > 2009 > July > 06 > From Sci Fi to Syfy: Why the name change?

From Sci Fi to Syfy: Why the name change?

By Maureen Ryan / The Bulletin
July 6, 2009

Cable networks have to work extra hard to establish their brands, unlike broadcast networks whose longevity and prominence make them difficult to miss.

Through creative advertising campaigns and noteworthy shows, cable networks such as TNT, FX, USA and lately AMC have established their....

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