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Archive Home > 2009 > June > 06 > Advertisers seeking to merge Joe Six-pack, Charles Chardonnay

Advertisers seeking to merge Joe Six-pack, Charles Chardonnay

By Michelle Locke / The Bulletin
June 6, 2009

BERKELEY, Calif. — Cal Dennison likes a nice cold glass of chardonnay. And he’s man enough to admit it.

That’s hardly surprising since Dennison is winemaker at the Modesto-based Redwood Creek winery, but is he an exception?

Judging by some marketing campaigns, you....

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