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Archive Home > 2009 > June > 03 > GM culture and the coming quagmire

GM culture and the coming quagmire


June 3, 2009

On Jan. 21, 1988, a General Motors executive named Elmer Johnson wrote a brave and prophetic memo. Its main point was contained in this sentence: “We have vastly underestimated how deeply ingrained are the organizational and cultural rigidities that hamper our ability to....

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