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Archive Home > 2009 > May > 30 > What if an ad campaign could draw folks to church?

What if an ad campaign could draw folks to church?

United Methodist Church’s $20 million effort uses questions to show opportunities for involvement

By Rose French / The Bulletin
May 30, 2009

NASHVILLE, Tenn. — Shrinking mainline Protestant denominations are turning to marketing to help stem decades of membership losses and stay afloat.

The United Methodist Church recently unveiled a $20 million rebranding effort aimed at attracting younger members to the large but....

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