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Archive Home > 2009 > April > 09 > Branding the CIA: It’s all academic

Branding the CIA: It’s all academic

It’s not all cloak-and-dagger any more. These days, the Central Intelligence Agency is using marketing classes to create public recruitment campaigns on college campuses.

By Larry Gordon / The Bulletin
April 9, 2009

You don’t find the CIA. The CIA finds you.

Or does it? The intelligence agency isn’t betting on that, if its new push to recruit students through college marketing courses is any indication.

The timing during such a deep recession helps sell the agency as an attractive....

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