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Archive Home > 2009 > April > 03 > New formats, same mayhem

New formats, same mayhem

‘Grand Theft Auto’ ‘Grand Theft Auto’

By Lou Kesten / The Bulletin
April 3, 2009

Rockstar Games has made an insane amount of money off “Grand Theft Auto.” And the “GTA” brand has such cachet that you could slap it on anything and make a bundle. “GTA” kart racing? “GTA” wrestling? Rockstar....

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