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Archive Home > 2009 > March > 18 > Color coded

Color coded

From candy to shampoo, color controls our buying engine

By Anna Sowa / The Bulletin
March 18, 2009

Inside Powell’s Sweet Shoppe in Bend last week, 3-year-old Mahalah Vanhorn and 6-year-old Cayle Ortiz-McCloud acted like two kids in a candy store, skipping from display to brightly colored display as their mothers browsed.

When Cayle’s mom asked him which color of candy he....

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