Sales falling amid peanut panic

Peanut butter brands are trying to distance themselves from the tainted products, but many parents aren’t buying

By Andrew Martin and Liz Robbins / The Bulletin
February 7, 2009

Many consumers, apparently disregarding the fine print of the salmonella outbreak and food recall caused by a Georgia peanut plant, are swearing off all brands of peanut butter, driving down sales by nearly 25 percent.

The drop-off is so striking that brands like Jif are taking the unusual step....

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