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Archive Home > 2009 > February > 06 > Hyundai’s safety net proves attractive in uncertain times

Hyundai’s safety net proves attractive in uncertain times

By Nick Bunkley / The Bulletin
February 6, 2009

Twenty-three years after it started selling cars in the United States, and in the midst of an industrywide slump that has pushed some competitors to the brink of bankruptcy, the Korean automaker Hyundai spent $3 million to tell Americans watching the Super Bowl how to say its name....

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