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Published daily in Bend, Oregon, by Western Communications, Inc. Copyright 2007.
By Stephanie Clifford / The Bulletin
January 31, 2009
After 24 years, one of the most famous blunders in marketing history is quietly coming to an end.
The Coca-Cola Co. is dropping the “Classic” from its red labels in some Southeast regions, and the word will be gone from all of its packaging by the summer, the company said....
