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Archive Home > 2009 > January > 27 > Kellogg testing new cereal box shapes

Kellogg testing new cereal box shapes


January 27, 2009

BATTLE CREEK, Mich. — Kellogg Co. has started testing a new version of its cereal box that it says takes up less space in grocery aisles and consumers’ pantries. The Battle Creek, Mich.-based maker of Frosted Flakes, Cheez-Its and Eggo waffles, said it is conducting a....

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