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Archive Home > 2009 > January > 14 > Insight vs. Prius

Insight vs. Prius

Reigning Toyota hybrid has challenger in Honda’s less expensive look-alike

By Nick Bunkley / The Bulletin
January 14, 2009

DETROIT — The Toyota Prius, which currently dominates the American hybrid car market, will face its most serious challenger this year.

Honda is showing its new Insight hybrid, which looks remarkably similar to the Prius, at this week’s North American International Auto Show.....

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