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Archive Home > 2009 > January > 11 > Heineken Experience reopens in Amsterdam

Heineken Experience reopens in Amsterdam

High-tech exhibits, hands-on displays and a ride where you ‘be the beer’ are part of a tour

By Toby Sterling / The Bulletin
January 11, 2009

AMSTERDAM, Netherlands — The sweet smell of barley mash fills the brewing hall. Water and foam spritz down on visitors’ heads as they watch a film about fermentation, as seen from the perspective of beer. Next up: the tasting.

No wonder they call this the Heineken....

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