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Archive Home > 2008 > December > 07 > Hot food, and air, at bus stops

Hot food, and air, at bus stops

The warmth of home cooking is brought outside, thanks to Kraft — and ‘experiential marketing’

By Stuart Elliott / The Bulletin
December 7, 2008

Critics claim that advertising is just a lot of hot air. For the next month, at certain bus stops, they will have a point.

In the latest example of a trend that is becoming increasingly popular on Madison Avenue, heated air will descend from the roofs of 10 bus shelters in Chicago, courtesy of....

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Published daily in Bend, Oregon, by Western Communications, Inc. Copyright 2007.