Thrifty shoppers snap up store brands

This time, trend may be here to stay, analysts say

By Mike Hughlett / The Bulletin
December 2, 2008

CHICAGO — On a recent grocery shopping outing, the chicken broth and applesauce in Julie Ernst’s cart bore the Safeway label instead of familiar brand names such as Swanson or Mott’s.

“Normally, I would have bought a name brand,” she said,....

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