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Archive Home > 2008 > October > 31 > DVRs not a threat to advertisers, Nielsen exec says

DVRs not a threat to advertisers, Nielsen exec says

By Andrew Moore / The Bulletin
October 31, 2008

The growth of broadband Internet programming and the increased market penetration of mobile devices and digital video recorders is altering the traditional television landscape, Larry Adoff, a San Francisco-based account executive for The Nielsen Co., told a Bend audience Thursday.

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