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Archive Home > 2008 > October > 30 > Starbucks signs on with Project RED

Starbucks signs on with Project RED


October 30, 2008

NEW ORLEANS — Starbucks Corp. is trying to rebrand itself in a tough economy as a company with a conscience, announcing a partnership with Bono’s Project RED label on Wednesday as it attempts to recover from a slowdown in consumer spending. The partnership with RED,....

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