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Archive Home > 2008 > October > 23 > Spend to save: Consumers are shifting habits

Spend to save: Consumers are shifting habits

Value-driven decisions mean cheap is chic

By Joyce Smith / The Bulletin
October 23, 2008

KANSAS CITY, Mo. — The economy hasn’t had an effect on Jennifer Sommers’ salary. Nor is she spending less.

She is, however, more selective about her purchases.

Sommers now shops the sale racks at Urban Outfitters instead of the latest arrivals, eats at a local cafe....

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Published daily in Bend, Oregon, by Western Communications, Inc. Copyright 2007.