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Archive Home > 2008 > October > 22 > Marketing in the era of ‘Post Abundance’

Marketing in the era of ‘Post Abundance’

By Jeff McDonald / The Bulletin
October 22, 2008

The answer to the question of what consumers want has shifted in the United States, a market researcher told a Bend audience Tuesday.

J. Walker Smith, president of Chapel Hill, N.C.-based Yankelovich Inc., a marketing firm specializing in the product and service implications of current lifestyle....

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Published daily in Bend, Oregon, by Western Communications, Inc. Copyright 2007.