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Archive Home > 2008 > October > 20 > Is the public ready for a 24-page bank ad?

Is the public ready for a 24-page bank ad?

By Douglas Quenqua / The Bulletin
October 20, 2008

There is more than one way to look at HSBC Bank’s decision to buy 24 ad pages in this week’s New York magazine, making it the largest single-issue advertiser in the magazine’s history.

Given the recent turmoil in the banking industry, one could see it as a case of....

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Published daily in Bend, Oregon, by Western Communications, Inc. Copyright 2007.