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Archive Home > 2008 > September > 26 > For Harley, selling the brand roars past selling the bike

For Harley, selling the brand roars past selling the bike

By Susan Carpenter / The Bulletin
September 26, 2008

Owning a chromed or custom Harley-Davidson is “not about transportation; it’s about an experience,” says the company’s chief executive, James Ziemer.

That’s clear even to most non-motorcycle fans, who, on any given day, are likely to see....

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Published daily in Bend, Oregon, by Western Communications, Inc. Copyright 2007.