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Published daily in Bend, Oregon, by Western Communications, Inc. Copyright 2007.
By Joseph Menn / The Bulletin
August 29, 2008
He is the world’s most famous personality, better known in this country than anyone living or dead, real or fictional. Market researchers say his 97 percent recognition rate in the U.S. edges even Santa Claus.
He is the one — and for now only — Mickey Mouse.
As....
