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Archive Home > 2008 > August > 26 > Procter & Gamble ties laundry to fashion

Procter & Gamble ties laundry to fashion


August 26, 2008

CINCINNATI — The Procter & Gamble Co. is linking laundry to fashion in what’s billed as the biggest product launch yet for its venerable Tide brand.

Fashion mentor Tim Gunn of reality TV’s “Project Runway” is among those involved in marketing....

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