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Archive Home > 2008 > August > 16 > YouTube’s latest play: ads

YouTube’s latest play: ads

Some media companies viewing site in a different light Some media companies viewing site in a different light

By Brian Stelter / The Bulletin
August 16, 2008

After years of regarding pirated video on YouTube as a threat, some major media companies are having a change of heart, treating it instead as an advertising opportunity.

In the last few months, CBS, Universal Music, Lions Gate, Electronic Arts and other companies have stopped prodding YouTube....

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Published daily in Bend, Oregon, by Western Communications, Inc. Copyright 2007.