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Archive Home > 2008 > August > 10 > Advertisers are going for their own Olympic gold

Advertisers are going for their own Olympic gold

By The (Hackensack N.J.) Record / The Bulletin
August 10, 2008

For Panasonic, Samsung and 10 other major corporations, the Beijing Olympics are as much a world stage as they are for the athletes.

As “Worldwide Olympic Partners” — for as much as $100 million each — the companies have exclusive worldwide marketing....

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