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Archive Home > 2008 > August > 09 > Singing around the ‘Idol’ campfire for $2,995

Singing around the ‘Idol’ campfire for $2,995

Branded camp offers 2 weeks of activities and wake-up calls

By Stephanie Lysaght / The Bulletin
August 9, 2008

LAKE ARROWHEAD, Calif. — In a world of brand extension and merchandise obsession, “American Idol” is king. Spearheaded by FremantleMedia, the company that owns the “Idol” trademark, there are the requisite T-shirts, journals, water bottles and....

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Published daily in Bend, Oregon, by Western Communications, Inc. Copyright 2007.