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Archive Home > 2008 > July > 27 > Direct mail tries to go green — really

Direct mail tries to go green — really

By Claudia H. Deutsch / The Bulletin
July 27, 2008

Most marketers readily concede it: getting rid of direct mail — or junk mail, as environmentalists and most recipients call it — would save a lot of trees. But they are not about to render bulk mailings obsolete.

“The return on investment is just too....

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Published daily in Bend, Oregon, by Western Communications, Inc. Copyright 2007.