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Archive Home > 2008 > July > 20 > A solid surface for Disney’s success

A solid surface for Disney’s success

Ice skating shows, frequently derided, might be helping the magic kingdom build up its brand

By Brooks Barnes / The Bulletin
July 20, 2008

LOS ANGELES — It is perhaps the most easily mocked division of the Walt Disney Co. Touring ice skating shows? Not exactly a business to brag about to Wall Street.

Or is it?

Disney on Ice, once a backwater that the media giant practically ignored, has quietly grown into an important....

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Published daily in Bend, Oregon, by Western Communications, Inc. Copyright 2007.