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Archive Home > 2008 > July > 01 > Marketers are pushing water as the new wine

Marketers are pushing water as the new wine

But trend comes with costs to the environment

By Shankar Vedantam / The Bulletin
July 1, 2008

In Tokyo and Paris, you can now spend $5 a glass on special beverages selected by a professional sommelier.

Nothing surprising there, except the beverages being served are different brands of bottled water — with various “flavors” supposedly matched to different....

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