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Archive Home > 2008 > June > 27 > With gas at $4, Ford will market the work usage of its new F-150

With gas at $4, Ford will market the work usage of its new F-150

By Sarah A. Webster / The Bulletin
June 27, 2008

DETROIT — How do you bring a new full-sized pickup to market with $4-per-gallon gas?

That’s the challenge leaders at Ford Motor Co. are faced with in launching the company’s best-selling product — the iconic F-150 — as the market moves faster....

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Published daily in Bend, Oregon, by Western Communications, Inc. Copyright 2007.