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Archive Home > 2008 > June > 16 > Oxygen settles into new identity at NBC

Oxygen settles into new identity at NBC

By Brian Stelter / The Bulletin
June 16, 2008

NBC Universal spent almost a billion dollars buying the Oxygen cable channel last year. Now it’s busy making it a member of the family.

The channel is beginning to embrace its new identity as NBC’s flagship female television brand, part of a one-month-old “women and....

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Published daily in Bend, Oregon, by Western Communications, Inc. Copyright 2007.