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Archive Home > 2008 > June > 15 > Companies hope fiddling with fictional stars of old will create new revenues

Companies hope fiddling with fictional stars of old will create new revenues

Mickey, Scooby among classics in line for update

By Brooks Barnes / The Bulletin
June 15, 2008

LOS ANGELES — Strawberry Shortcake was having an identity crisis. The “it” doll and cartoon star of the 1980s was just not connecting with modern girls. Too candy-obsessed. Too ditzy. Too fond of wearing culottes.

So her owner, American Greetings Properties, worked....

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Published daily in Bend, Oregon, by Western Communications, Inc. Copyright 2007.