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Published daily in Bend, Oregon, by Western Communications, Inc. Copyright 2007.
By Douglas Quenqua / The Bulletin
June 9, 2008
The science of toy marketing has come a long way since Wham-O started giving away Hula-Hoops to children on playgrounds in the 1950s. Yet one of the hottest toys in stores this year owes its success to a marketing campaign straight from the Eisenhower era.
Last summer, teams of college interns....
