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Published daily in Bend, Oregon, by Western Communications, Inc. Copyright 2007.
By Stephanie Clifford / The Bulletin
May 31, 2008
In advertising these days, the brass ring goes to those who can measure everything — how many people see a particular advertisement, when they see it, who they are. All of that is easy on the Internet, and getting easier in television and print.
Billboards are a different story. For....
