Global lights-out Earth Hour is more showy than effective

‘There is a real problem in teaching people not to do something that appears to work, but that actually works’

By Shankar Vedantam / The Bulletin
May 21, 2008

WASHINGTON — In March of last year, the World Wildlife Fund in Australia teamed up with Leo Burnett, the multinational advertising agency that created the Marlboro Man, to come up with a new environmental campaign called Earth Hour. The idea was to get 2 million residents in Sydney to....

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