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Archive Home > 2008 > May > 12 > TV’s shift to 52-week season is welcomed by marketers

TV’s shift to 52-week season is welcomed by marketers

By Stuart Elliott / The Bulletin
May 12, 2008

The broadcast networks and Madison Avenue may want to adopt “Honky Cat” as the official theme for the 2008-09 television season.

Why? A lyric that Elton John sings — “And oh, the change is gonna do me good” — encapsulates the attitude....

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