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Archive Home > 2008 > April > 24 > Competitive motivation

Competitive motivation

Local clubs give members incentives to lose weight, stay fit

By Markian Hawryluk / The Bulletin
April 24, 2008

Call it a quirk of the human persona. Turn an otherwise undesirable chore into a contest, and it turns into a labor of love.

Many health clubs and gyms are now marshaling their members’ competitive nature to motivate them to lose weight and improve their fitness. And they hope that in....

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Published daily in Bend, Oregon, by Western Communications, Inc. Copyright 2007.