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Archive Home > 2008 > April > 20 > Driving tourism to Central Oregon

Driving tourism to Central Oregon

In tight economic times, a region dependent on tourism redirects its efforts to lure motorists

By Jeff McDonald / The Bulletin
April 20, 2008

Responding to the economic downturn, Central Oregon’s tourism officials plan to refocus their marketing efforts toward an audience that can reach the region by car.

Lodging taxes, which indicate the health of the tourism industry, fell 9.6 percent in December and 1.9 percent in January....

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Published daily in Bend, Oregon, by Western Communications, Inc. Copyright 2007.