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Archive Home > 2008 > March > 27 > Trader Joe’s: Why the hype?

Trader Joe’s: Why the hype?

Prices and the way products are made attract customers

By Anna Sowa / The Bulletin
March 27, 2008

On Friday morning, Bend resident Chrissi Wright expects she’ll leave Trader Joe’s gourmet grocery store with eight bottles of the popular Charles Shaw wine, priced at $2.99 each, tucked under her arms. Wright has waited two years to do this since the Monrovia, Calif.-based....

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Published daily in Bend, Oregon, by Western Communications, Inc. Copyright 2007.