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Archive Home > 2007 > September > 13 > Old West, new brand

Old West, new brand

Updated identity reflects heritage and change

By Jeff McDonald / The Bulletin
September 13, 2007

Old West themes have been part of Sisters’ image for a long time, but marketing officials have drawn from other aspects of the town’s identity to create a brand that they say will be used as a recruiting tool for entrepreneurs and tourists.

The new brand identity, unveiled....

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Published daily in Bend, Oregon, by Western Communications, Inc. Copyright 2007.