Lifting in style

Fitness facilities are increasingly using spa-like amenities to target a smaller, but richer membership

By Markian Hawryluk / The Bulletin
June 7, 2007

For years, gyms were dark and dingy warehouses where broad shouldered, no-neck men sweated and grunted through iron-clanging, free-weight lifts, punctuated with locker-room humor and male bravado. And that was the only game in town.

Welcome to the 21st century.

With more competition leading to a....

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