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Archive Home > 2007 > March > 09 > Marketing is going to the dogs

Marketing is going to the dogs

By Anna Sowa / The Bulletin
March 9, 2007

For the past nine years, whenever Shelly Hummel's face has appeared smiling beside a printed advertisement for her company's residential listings, so appears Cheyenne, Hummel's yellow lab.

Hummel, a broker for Coldwell Banker Morris Real Estate in Bend, said her pup's image is the primary draw....

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Published daily in Bend, Oregon, by Western Communications, Inc. Copyright 2007.