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Archive Home > 2007 > January > 28 > In news, values are key

In news, values are key

By John Costa / The Bulletin
January 28, 2007

In all the angst about the future of newspapers, one component is often overlooked.

It is tone of voice.

Setting the right journalistic tone of voice in a given community has always been a difficult task.

Let's leave aside the editorial page in this discussion.

It's bound to irritate as often as....

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Published daily in Bend, Oregon, by Western Communications, Inc. Copyright 2007.