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Archive Home > 2006 > March > 10 > JCPenney says it's now hip

JCPenney says it's now hip

Local customers not picking up on retailer's new marketing buzz

By Anna Sowa / The Bulletin
March 10, 2006

At the JCPenney store in north Bend on Thursday, Madras resident Kathy Bishop admitted she hadn't heard of the retailer's new marketing campaign to jazz up its image and highlight stores' trendier apparel.

She shrugged when asked if more fashionable products would entice her to shop....

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