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Archive Home > 2006 > February > 05 > Give us substance, not image in schools

Give us substance, not image in schools

By John Costa / The Bulletin
February 5, 2006

When it comes to a marketing firm altering the image of local schools, put me in the skeptical column.

Thursday's Bulletin reported that the board of the Bend-La Pine School District paid $20,000 to a local advertising firm to shore up its image with the public.

As Superintendent Doug Nelson....

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Published daily in Bend, Oregon, by Western Communications, Inc. Copyright 2007.