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Archive Home > 2006 > January > 30 > BEER THIRSTY

BEER THIRSTY

New marketing campaign that will liken domestics to fine wine and craft beers doesn't faze local brewers

By Anna Sowa / The Bulletin
January 30, 2006

Set aside the expensive vino.

If Anheuser-Busch's upcoming marketing campaign is successful, a frosty beer will become the perfect accompaniment to a candlelit dinner.

The grass-roots marketing campaign essentially will compare domestic beer to fine wine and craft beer. It will focus on....

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