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Archive Home > 2005 > December > 08 > (Not) just for men

(Not) just for men

O'Keeffe's no-frills lotion attracts coed customers

By Anna Sowa / The Bulletin
December 8, 2005

Tara O'Keeffe says even the manliest of men needs a good moisturizer.

That's why O'Keeffe, president of O'Keeffe's Co., created a moisturizer for the "working man" who frequents home-improvement stores. But women are catching onto the product, too.

The moisturizer is oil-free,....

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