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Published daily in Bend, Oregon, by Western Communications, Inc. Copyright 2007.
By Kayley Mendenhall / The Bulletin
July 8, 2005
Ten years ago, Patricia Gibford gave up a cushy job as vice president of medical affairs for Blue Cross Blue Shield of Oregon for an unknown career move in Bend.
A group of physicians had come together to form a not-for-profit organization with the goal of keeping managed-care companies -....