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Archive Home > 2005 > March > 27 > Selling pointsBarbara Findlay Schenck offers practical advice in her book 'Small Business Marketing for Dummies'

Selling pointsBarbara Findlay Schenck offers practical advice in her book 'Small Business Marketing for Dummies'

By Cathy Carroll / The Bulletin
March 27, 2005

Your small business is lagging. How about putting up a banner that reads "Under new management," or "We've doubled our floor space." Or run an ad that tries to be funny by showing the customer as an inept bumbler wandering through life in search of your solution.

Well, those....

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