Bend / Central Oregon News, Sports, Business, Weather, Entertainment, Classifieds and Local & State Headlines | The Bulletin

Use Advanced Search to filter by date and category. *keyword is required in search field.
start date (MM-DD-YYYY):
 -  - 
end date (MM-DD-YYYY):
 -  - 
category:
Archive Home > 2004 > July > 11 > Our ZIP codes, ourselves

Our ZIP codes, ourselves

Geodemographics help marketers peg consumer lifestyles, here's how Central Oregon looks

By Cathy Carroll / The Bulletin
July 11, 2004

The Bend couple wearing Patagonia fleece, driving a Subaru wagon with a kayak on the roof and drinking $4 mochaccinos is a familiar Central Oregon stereotype.

Stereotypes, of course, can be misleading, inaccurate or even hurtful.

But marketers have become adept at crunching mountains of data and....

Read complete article

Published daily in Bend, Oregon, by Western Communications, Inc. Copyright 2007.