By Cathy Carroll / The Bulletin
July 11, 2004
The Bend couple wearing Patagonia fleece, driving a Subaru wagon with a kayak on the roof and drinking $4 mochaccinos is a familiar Central Oregon stereotype.
Stereotypes, of course, can be misleading, inaccurate or even hurtful.
But marketers have become adept at crunching mountains of data and....